For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works. Rapha – Customer Survey/Feedback The email still conveys what it is supposed to convey -- and looks great -- whether you use an image or not. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon. Moreover, you Hats off to Poncho for using design to better communicate its message. B2B email marketing examples What exactly does a good B2B marketing email look like? Once you've included personalization elements and added your copy and images, it's time to add a call-to-action. Trust me, email marketing is a game changer. For those who want to learn more, there is always a link you can follow. Some of the best emails out there pair super simple design with brief, clever copy. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. Netflix 2. There are several options depending on your needs, including HubSpot, MailChimp, Pabbly Email Marketing and Constant Contact. Mm, it is sweet and chill, just like you! Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Browse the case studies or filter by category. Email marketing is the use of email to promote a company's products and services or to connect with the customers. 19 Examples of Brilliant Email Marketing Campaigns [Template], 21 Puppies so Cute You Will Literally Gasp and Then Probably Cry. First of all, BuzzFeed has awesome subject lines and preview text. I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of Lyris  at MarketingSherpa’s recent Email Summit . And it is Aesop! Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design. I've been a huge fan of Cook Smarts' "Weekly Eats" newsletter for a while. Download these email marketing planning templates to keep yourself organized throughout the year. We like the clever copy on the call-to-action (CTA) buttons, too. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {}); Originally published Apr 29, 2020 1:00:00 PM, updated September 02 2020. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. What better products to call attention to than the stuff worn by America's latest legend? "Why aren't millennials moving?" Example #2: … Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. Email marketing helps you interact with your audience while promoting your brand and increasing sales. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. email cute and funny, thanks to a pair of whimsical cartoons and an emoticon. Here's an example of an email I once received from this brand. The example below showcases artwork from "Letter Shoppe," and when that artist sees RedBubble featuring her content, she's more likely to forward it to friends and colleagues. Zendesk 4. Internet providers and bad weather are natural enemies. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox. These updates include the release of new products, recruiting a person at C-level, employer added to the board members, etc. Did you know that, on average, about 70-75% of your email list is inactive? I love the header of this email: It provides a clear CTA that includes a sense of urgency. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers -- which certainly didn't disappoint. That's exactly what Matt Becker of Mom and Dad Money does -- and he does it very, very well. © Copyright 2021 MailBakery. As humans, we tend to crave personalized experiences. For example, if the subject line is a question, the preview text is the answer. You may unsubscribe from these communications at any time. Once someone donates to a charity: water project, her money takes a long journey. 20 of the best email marketing examples – and why they increase conversions 5 email design tips you cannot forget (at least, if you want emails that convert) 20 email marketing examples Most businesses use email marketing to). Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Well, charity: water took an alternate route. Uber’s email campaign is very simple, yet tasteful. Want a quick refresher on how to master marketing email? There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. Check out these 10 email marketing tips in 60 seconds: Ready to take a deeper dive? In their emails, you can discover what to listen to, what to see, where to go. The subject line was: "Uh-oh, your prescription is … RedBubble sells merchandise featuring designs from artists all over the world. But first, download the planning template you'll need to craft your own lovable email marketing campaign, and check out our new Out-of-Office Email Generator to make your email address even more delightful to your contacts. Did I buy Mom a card?" Contently 7. And get inspired. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. We also love how consistent the design of Uber's emails is with its brand. You can generate leads, share product news and build long-term relationships. The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing. The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on -- in addition to the market research. Here’s a list of B2B email marketing best practices, along with real-life examples so you can see them in action. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? (Download these email marketing planning templates to keep yourself organized throughout the year.). We love how brief the initial description is, paired with a very clear CTA -- perfect for subscribers who are quickly skimming the email. Plus, a few other goodies not featured The design is very simple, all white with really inspiring photos. We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy. 15 Email Marketing Campaign Examples to Inspire Your Next Campaign 12 Email Marketing Drip Campaigns to Try in 2021: 1. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Email Templates for Marketing and Sales If it feels like you live in your inbox all day, well, you might be right. Uber Litmus BuzzFeed Taylor Stitch Flock Headspace Starbucks Airbnb Sweetgreen Aesop Related blogs: To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. This is also a great time to take advantage of the user data and promote similar products, like in the previous example number 5 (ProFlowers) 10. Companies practice announcement email marketing to keep their potential customer up to date about the significant updates within the company. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. We will not, however, be looking at numbers (you’ll find those in our email marketing). According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. Below this copy, the simple grid design is both easy to scan and quite visually appealing. Here is another clever example of effective email marketing. 9 Best Email Marketing Campaign Examples Effective email marketing campaigns combine style, functionality and oftentimes humor to engage readers. How do I know? But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends. To help, we’ve put together an email marketing swipe file, including 41 email marketing examples (organized by category). I especially love how the preview text will accompany the subject line. We hope these email marketing campaign examples will give you new ideas to improve your own email campaign. So, if you wanted a big quinoa bowl, then it is time to treat yourself! The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. This email marketing campaign crushes it, and for so many reasons. Poncho's emails are colorful, use delightful images and GIFs, and are very easy to scan. Professionally Designed Emails. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey. Example #1: Duffy’s Sports Grill. This article was last updated on August 4, 2020. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. They write how many pieces of each product they have, so you need to act fast as those pieces will not last long. Join and get the latest Email Marketing tips, tactics, and news. Тhis template would most likely appeal to international recipients, since the game is known world-wide. After Desiree's victory, everyone knew her name. Do you have an email marketing crush? The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. It's like It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. Free and premium plans, Sales CRM software. Email Marketing Manager Resume Examples Email Marketing Managers coordinate and monitor an organization's email marketing campaigns and regularly update customer databases. The structure of their newsletters is good for those who don’t have time to scroll down long emails. When it comes down to it, daily emails I get from Poncho -- which sends me customizable weather forecasts each morning -- takes the cake. Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile. I have to say, I'm a sucker for GIFs. Introducing the 97 top email marketing campaign examples and designs. @lkolow. … then execute your own email marketing better with these free templates: Email Marketing Calendar: Plan your work, then work your plan! We are living in an age where communication happens mostly online. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. Take the email below from Paperless Post, for example. We all need inspiration to do our jobs better. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. Every email you send from your work email address also can be optimized to convert. When it's done well, email marketing is an effective sales driver. Campaign with dramatic copy. Often, these are plain text emails that marketers set and forget. (Seriously. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Don't just follow best practice when it comes to your marketing emails. Workers use almost a third of their time at work reading … Check out the clever copywriting and email design at work in this example: We love TheSkimm's daily newsletter -- especially its clean design and its short, punchy paragraphs. They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page. The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. That was the subject of this automated unsubscribe email from HireVue. If you’re not familiar with the nitty gritty of email marketing, you could always look up email Marketing Templates. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Have you seen the pictures they send to their subscribers? If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. Yes, it is exactly as cool as it sounds. I tend to listen to episodes from the same podcast instead of branching out to new ones. When people talk about email marketing, lots of them forget to mention transactional emails. Stay up to date with the latest marketing, sales, and service tips and news. Patagonia 5. The blue CTA button at the bottom of the email reads, "See Desiree's go-to gear." Want some quick tips? The beauty of Uber's emails is in their simplicity. Above all, exceptional marketing emails must contain a meaningful CTA. All Rights Reserved. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box -- but it was certainly a clever way to get her attention. But newsletters aren't TheSkimm's only strength when it comes to email. And now is the time to level up your email marketing game plan. Think you know all about the people who are reading your marketing emails? HubSpot also recommends this email marketing examples lookbook. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. The copy is brief but clever with some great puns, and it aligns perfectly with the brand. See all integrations. Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. In every letter, you will get guides to different cities. 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